A few months ago, IMPACT’s Lughan Deane gave a guest lecture at IADT on the way that he and the IMPACT communications team approach blog-writing.
Lughan used some IMPACT blogs as case studies and spoke to the students about tone, structure and the generation of blog-worthy ideas.
Following that session, the students were assigned the task of writing blog-type articles in the IMPACT house style.
IADT has been kind enough to pass on some of the results of that work to us and some of the students even granted us permission to publish the articles on our own blog.
So, here are three IADT blog articles resulting from that collaboration: